Aanubhuti.design

The human
layer of AI.

Anubhuti, hi, that's me
Anubhuti · 2026
Senior designer at Microsoft·8 yrs in·Delhi

I design the moments where AI feels human , voice, touch, and the small decisions in between.

See selected work or read about me →
Scroll↓

Credentials & signals

5×

Instant Karma Kool & the Gang

Five recognitions across product design and cross-functional impact at Flipkart and Microsoft.

Copilot

+ Loop · 2022 →

Senior designer shaping the agency layer of Microsoft 365 Copilot and Loop, intent, control, and trust.

2026

US, pending

Inventor on a multimodal interaction framework spanning voice, touch, and ambient AI signals.

Stages

Microsoft · USD Campuses

Talks on AI agency, design craft, and the editorial discipline of building software that feels alive.

Responsible AI

Agency · Trust Clarity

Vocal proponent of AI that respects user intent, design that gives people control, not just outputs.

01, Selected Work

Things I've shipped
& shaped.

To

Anubhuti J.

Delhi · 110001

Fragile
Flip
kart

OD-1287-FK

76Bps↓ IPU
74Bps↓ RTO
+112Bps↑ Self-serve
Order · OD-1287

Delivered

in 2 days · Tue, 4:42 PM

Need help?Self-serve →

Post-Purchase

Self-Serve · Flipkart

Self-serve engagement

+112Bps

01 / 04 · Flipkart · 2021 to 2022

Post Purchase Revamp

Re-thinking how Flipkart customers track, change, and trust their orders after checkout, turning a stagnating self-serve surface into a habit-forming framework.

76 Bps ↓ IPU · 74 Bps ↓ RTO · 112 Bps ↑ Self-Serve Engagement · triple-digit Bps ↑ in SS NPS.

View case study
On air

MS · Voice

Patent ✦

Voice Model

Patent · Microsoft

Voice+ Touch
Hands-freecontext
Patent✦ Filed
Session · Live

Listening…

"summarise this thread"

Tap to interruptContinue →

Modality switch

∞ms

▶ Reel

02 / 04 · Microsoft · Patent-pending · 2024 to 2026

Multimodal AI Assistant

A patent-pending framework that lets AI speak, and lets you tap back. Voice and touch synchronised inside one conversational session.

Patent filed Feb 2026. Co-inventor with Abhinav Kaushik & Animesh Bhargava.

Coming soon

Voucher

₹100

off · today only

Code

KEEP100

Hey, wait ,

Keep your
order?

Here's ₹100 to stay →

Cancellation Nudge

Flipkart · 2021

RetainedGMV ↑
Behavioralnudge
Millionssaved
Order · OD-2049

Order paused

₹100 voucher applied

Keep order
Cancel
Why cancel?Resume →

Revenue retained

₹Cr+

04 / 04 · Flipkart · 2021

Cancellation Nudge Revamp

Re-thought how Flipkart intercepts a cancellation, turning a one-tap exit into a contextual decision moment. A behavioural-design system applied to a revenue-critical funnel.

+65 Bps Cancellation goodness · +29 Bps RTO · +82 Bps Delivered (vs. control). Designed for ~12.7% of all orders.

View case study

What people say

Vouched for,
on the record.

Working with Anubhuti was a dream. She speaks with confidence, has vast knowledge about design, and is a 'Figma Wizard.' One of the most reliable designers I've worked with at Flipkart.

Shashank Sahay

Product Design · WhatsApp (ex-Flipkart)

Anubhuti is nothing less than a powerhouse. She contributed a lion's share to post-purchase, user services, shopping cart, and design systems in under 2 years.

Samir Bellare

Design · Cashfree

Truly talented and gifted product designer. Her ability to understand and articulate complex issues is her real strength.

Giriraj Singh

CEO · Breadcrumbs / Bumpp

One of the rare UI/UX designers with a perfect balance of creativity and discipline.

Shiva Dhawan

Co-founder & CEO · Attentive.ai

Asked good questions to flesh out requirements, jumped between daily-level demands and high-level execution. Highly recommended.

Utkarsh Sharma

CEO · SiteRecon

← swipe to see all 5 →

03, How I think

I treat AI as a conversation, between people, products, and the moments that connect them.

01

Intent → Outcome

Design earns its keep when it shortens the distance between what someone wants and what they get.

02

Modality is a choice

Voice, text, touch, agent, none is the answer. The pattern that fits the moment is.

03

Trust compounds

Every interaction is a small contract. Honor it in copy, motion, fallbacks, and the unhappy path.