Index, Selected Work
A few things I'm proud of.
A working set of projects across AI-native creation, enterprise productivity, and behavioral design, from a US patent-pending multimodal assistant at Microsoft to behavioral nudges at Flipkart that moved real metrics. Some are live case studies; others are in-flight work I'm happy to walk through in conversation.
To
Anubhuti J.
Delhi · 110001
kart
OD-1287-FK
Delivered
in 2 days · Tue, 4:42 PM
Post-Purchase
Self-Serve · Flipkart
Self-serve engagement
+112Bps
Post Purchase Revamp
Re-thinking how Flipkart customers track, change, and trust their orders after checkout, turning a stagnating self-serve surface into a habit-forming framework.
Create
AI Studio · M365
Generated
in 2.3s · slide deck · 9 slides
Surfaces unified
4× M365
Create: AI Content Studio
From a single prompt to a polished artifact, across mobile, desktop, voice, and camera. The creation framework now adopted across M365 surfaces.
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Cancellation Nudge
Flipkart · 2021
Order paused
₹100 voucher applied
Revenue retained
₹Cr+
Cancellation Nudge Revamp
Re-thought how Flipkart intercepts a cancellation, turning a one-tap exit into a contextual decision moment. A behavioural-design system applied to a revenue-critical funnel.